MARKETING

A comprehensive study guide contains chapter objectives, overviews, key terms and concepts, more than 1,700 short-answer questions (all answered in the study guide), more than 150 discussion questions, 100 long and short application exercises, and 8 part-ending review quizzes.

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Bibliographic Details
Main Authors:	Evans, Joel R. (Author), Berman, Barry (Author)
Format:	Book
Language:	English
Published:	NEW YORK MACMILLAN PUBLISHING COMPANY 1987
Edition:	THIRD EDITION
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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