MARKETING

MARKETING

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A comprehensive study guide contains chapter objectives, overviews, key terms and concepts, more than 1,700 short-answer questions (all answered in the study guide), more than 150 discussion questions, 100 long and short application exercises, and 8 part-ending review quizzes.

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Bibliographic Details
Main Authors: Evans, Joel R. (Author), Berman, Barry (Author)
Format: Book
Language:English
Published: NEW YORK MACMILLAN PUBLISHING COMPANY 1987
Edition:THIRD EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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MARC

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250 # # |a THIRD EDITION 
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700 1 # |a Berman, Barry  |e author 
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