MARKETING
A comprehensive study guide contains chapter objectives, overviews, key terms and concepts, more than 1,700 short-answer questions (all answered in the study guide), more than 150 discussion questions, 100 long and short application exercises, and 8 part-ending review quizzes.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
NEW YORK
MACMILLAN PUBLISHING COMPANY
1987
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A comprehensive study guide contains chapter objectives, overviews, key terms and concepts, more than 1,700 short-answer questions (all answered in the study guide), more than 150 discussion questions, 100 long and short application exercises, and 8 part-ending review quizzes. |
|---|---|
| Physical Description: | xxiv, 744 pages colour illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0023344105 |
Marketing 
Marketing channels