FUNDAMENTALS OF MODERN MARKETING

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Bibliographic Details
Main Authors:	Cundiff, Edward W (Author), Still, Richard R. (Author), Govoni, Norman A. P (Author)
Format:	Book Chapter
Language:	English
Published:	Englewood Cliffs, New Jersey Prentice-Hall 1985
Edition:	fourth edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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