FUNDAMENTALS OF MODERN MARKETING

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Bibliographic Details
Main Authors:	Cundiff, Edward W (Author), Still, Richard R. (Author), Govoni, Norman A. P (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, New Jersey Prentice-Hall 1985
Edition:	fourth edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .C793 1985
100	1	#	\|a Cundiff, Edward W \|e author
245	1	1	\|a FUNDAMENTALS OF MODERN MARKETING \|c Edward W. Cundiff, Richard R. Still and Norman A.P. Govoni
250	#	#	\|a fourth edition
264	#	1	\|a Englewood Cliffs, New Jersey \|b Prentice-Hall \|c 1985
264	#	4	\|c ©1985
300	#	#	\|a xi, 482 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes indexes.
650	#	0	\|a Marketing
700	1	#	\|a Still, Richard R. \|e author
700	1	#	\|a Govoni, Norman A. P \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031984
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