Marketing

Saved in:

Bibliographic Details
Main Author:	Cravens, David W (Author)
Other Authors:	Woodruff, Robert B
Format:	Book
Language:	English
Published:	Reading, Mass. Addison-Wesley Pub. Co. 1986 ©1986
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-031981
005	2024213101516
020	#	#	\|a 0201108402 \|q hardback
040	#	#	\|a UiTM \|b eng \|c UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .C6943 1986
100	1	#	\|a Cravens, David W \|e author
245	1	1	\|a Marketing \|c David W. Cravens, Robert B. Woodruff
264	#	1	\|a Reading, Mass. \|b Addison-Wesley Pub. Co. \|c 1986
264	#	1	\|c ©1986
300	#	#	\|a xxiii, 818pages \|b illustrations \|c 29 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unemdiated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Woodruff, Robert B
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031981
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00130##a006.2.2\|\|00250##a002.5.2\|\|00250##b002.5.3\|\|00255##a007.25.3\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|01264#1a002.8.2\|\|01264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|00502##a007.9.2\|\|00520##a007.2\|\|00520##b007.2\|\|00538##a003.16.9\|\|00546##a006.11\|\|00730##a006.2.2\|\|00730##d006.4\|\|00730##f006.10\|\|00730##n006.2.2\|\|00730##p006.2.2\|\|