Marketing Communications
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London
HEINEMANN
1983
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-031979 | ||
| 005 | 2023111393359 | ||
| 008 | 231213t1983 -LD a## ##001 ##eng#D | ||
| 020 | # | # | |a 0434919306 (paperback) |
| 020 | # | # | |a 9780434919307 (paperback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.123 |b .C68 1983 |
| 100 | 1 | # | |a Coulson-Thomas, Colin J. |e author |
| 245 | 1 | 1 | |a Marketing Communications |c COLIN J. COULSON-THOMAS |
| 264 | # | 1 | |a London |b HEINEMANN |c 1983 |
| 264 | # | 4 | |c ©1983 |
| 300 | # | # | |a xii, 339 pages |b illustrations |c 24 cm |
| 310 | # | # | |a Published on behalf of the Institute of marketing |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliography and index |
| 650 | # | 0 | |a Communication in marketing |
| 710 | 1 | # | |a Institute of Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031979 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Marketing communications