Marketing Communications
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London
HEINEMANN
1983
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 339 pages illustrations 24 cm |
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| Publication Frequency: | Published on behalf of the Institute of marketing |
| Bibliography: | Includes bibliography and index |
| ISBN: | 0434919306 (paperback) 9780434919307 (paperback) |
Marketing communications