Marketing Communications

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Bibliographic Details
Main Author: Coulson-Thomas, Colin J. (Author)
Corporate Author: Institute of Marketing
Format: Book
Language:English
Published: London HEINEMANN 1983
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 339 pages illustrations 24 cm
Publication Frequency:Published on behalf of the Institute of marketing
Bibliography:Includes bibliography and index
ISBN:0434919306 (paperback)
9780434919307 (paperback)