Marketing Communications
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Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
London
HEINEMANN
1983
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xii, 339 pages illustrations 24 cm |
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Publication Frequency: | Published on behalf of the Institute of marketing |
Bibliography: | Includes bibliography and index |
ISBN: | 0434919306 (paperback) 9780434919307 (paperback) |