STRATEGIC MARKETING

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Bibliographic Details
Main Authors:	Cady, John F. (Author), Buzzell, Robert D. 1933- (Author)
Format:	Book
Language:	English
Published:	Boston Little, Brown Company Limited 1986
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	viii, 664 pages illustrations 25 cm
ISBN:	0316123285 (paperback)

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