MANAGING MARKETING Text, Cases, and Readings

Saved in:

Bibliographic Details
Main Author:	Bonoma, Thomas V (Author)
Format:	Book
Language:	English
Published:	New York Free Press 1984
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000ctm a2200000#i 4501
001	wils-031951
005	2018101494637
008	181114t1984 NYU ag# ##001 #aeng#D
020	#	#	\|a 0029037204 \|q hardback
040	#	#	\|a UiTM \|e rda
090	0	0	\|a HF5415.13 \|b .B597 1984
100	1	#	\|a Bonoma, Thomas V \|e author
245	1	0	\|a MANAGING MARKETING \|b Text, Cases, and Readings \|c Thomas V. Bonoma
264	#	1	\|a New York \|b Free Press \|c 1984
264	#	4	\|c ©1984
300	#	#	\|a xxii, 522 pages \|b illustrations \|c 29 cm
336	#	#	\|b text \|2 rdacontent
337	#	#	\|b unmediated \|2 rdamedia
338	#	#	\|b volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031951
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00264#1a002.8.2\|\|00264#1b007.2\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|