MANAGING MARKETING Text, Cases, and Readings
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Free Press
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 522 pages illustrations 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0029037204 |
Marketing management text and cases