MARKETING AN INTEGRATED APPROACH

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Bibliographic Details
Main Author: Barry, Thomas E. 1943- (Author)
Format: Book
Language:English
Published: Chicago Dryden Press 1986
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000cam#a2200000#i#4501
001 wils-031937
005 2023814104015
008 230914s1986 -US ag# ##001 ##eng#D
020 # # |a 0030640636 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .B359 1986 
100 1 # |a Barry, Thomas E.  |c 1943-  |e author 
245 1 0 |a MARKETING  |b AN INTEGRATED APPROACH  |c Thomas E. Barry 
264 # 1 |a Chicago  |b Dryden Press  |c 1986 
300 # # |a xxi, 798 pages, [8] pages of plates  |b illustrations (some colour)  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031937 
964 # # |c BOK  |d 01