MARKETING AN INTEGRATED APPROACH
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
Dryden Press
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 798 pages, [8] pages of plates illustrations (some colour) 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030640636 (hardback) |
Marketing an integrated analytical approach