Profitable product management
Expertise in all these areas is therefore an essential requirement and,with the aid this book,can be acquired.
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Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
London
Heineman
1984
©1984 |
Series: | The marketing series
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Ward, John |e author |
245 | 1 | 1 | |a Profitable product management |c John Ward |
264 | # | 1 | |a London |b Heineman |c 1984 |
264 | # | 1 | |c ©1984 |
300 | # | # | |a xii, 273 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
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490 | 1 | # | |a The marketing series |
500 | # | # | |a Includes index |
520 | # | # | |a Expertise in all these areas is therefore an essential requirement and,with the aid this book,can be acquired. |
650 | # | 0 | |a Product management |
710 | 1 | # | |a Institute of Marketing |
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