Nonverbal communication in advertising

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Bibliographic Details
Corporate Authors:	American Psychological Association, Marketing Science Institute, Young and Rubicam
Other Authors:	Hecker, Sidney, Stewart, David W
Format:	Unknown
Published:	Lexington, Mass. Lexington Books 1988
Subjects:	Nonverbal communication (Psychology) Advertising > Psychological aspects
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0669141720
090	0	0	\|a HF5822 \|b .N66 1988
245	1	1	\|a Nonverbal communication in advertising \|c edited by Sidney Hecker, David W. Stewart
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1988
300	#	#	\|a viii, 296 p. \|b ill. \|c 24 cm
500	#	#	\|a Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.
504	#	#	\|a Bibliography: p. [265]-290.
650	#	0	\|a Nonverbal communication (Psychology)
650	#	0	\|a Advertising \|x Psychological aspects
700	1	#	\|a Hecker, Sidney
700	#	#	\|a Stewart, David W
710	1	#	\|a American Psychological Association. \|c Division of Consumer Psychology
710	#	#	\|a Marketing Science Institute
710	#	#	\|a Young and Rubicam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027999
964	#	#	\|c BOK \|d 01
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