Nonverbal communication in advertising

Nonverbal communication in advertising

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Bibliographic Details
Corporate Authors: American Psychological Association, Marketing Science Institute, Young and Rubicam
Other Authors: Hecker, Sidney, Stewart, David W
Format: Unknown
Published: Lexington, Mass. Lexington Books 1988
Subjects:
Nonverbal communication (Psychology)
Advertising > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.
Physical Description:viii, 296 p. ill. 24 cm
Bibliography:Bibliography: p. [265]-290.
ISBN:0669141720

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