The fundamentals of advertising
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
London
Heinemann
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 005 | 2019015154819 | ||
| 020 | # | # | |a 0434923303 |
| 040 | # | # | |a UiTM |e rda |
| 090 | 0 | 0 | |a HF5821 |b .W56 1989 |
| 100 | 1 | # | |a Wilmshurst, John |e author |
| 245 | 1 | 1 | |a The fundamentals of advertising |c John Wilmshurst |
| 264 | # | 1 | |a London |b Heinemann |c 1989 |
| 300 | # | # | |a xiv, 267 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a "Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover. |
| 504 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Advertising |
| 710 | 1 | # | |a Institute of Marketing |
| 710 | # | # | |a CAM Foundation |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027991 |
| 964 | # | # | |c BOK |d 01 |
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The fundamentals of advertising