The fundamentals of advertising

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Bibliographic Details
Main Author:	Wilmshurst, John (Author)
Corporate Authors:	Institute of Marketing, CAM Foundation
Format:	Unknown
Published:	London Heinemann 1989
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5821 \|b .W56 1989
100	1	#	\|a Wilmshurst, John \|e author
245	1	1	\|a The fundamentals of advertising \|c John Wilmshurst
264	#	1	\|a London \|b Heinemann \|c 1989
300	#	#	\|a xiv, 267 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a "Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Advertising
710	1	#	\|a Institute of Marketing
710	#	#	\|a CAM Foundation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027991
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