The fundamentals of advertising

The fundamentals of advertising

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Bibliographic Details
Main Author: Wilmshurst, John (Author)
Corporate Authors: Institute of Marketing, CAM Foundation
Format: Book
Published: London Heinemann 1989
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
Physical Description:xiv, 267 pages illustrations 24 cm
Bibliography:Includes bibliographies and index.
ISBN:0434923303

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