HOW TO ADVERTISE AND PROMOTE YOUR SMALL BUSINESS

• Main Author: Siegel, Gonnie McClung (Author)
• Format: Book
• Language: English
• Published: Canada Wiley 1978
• Series: The Small business series
• Subjects: Advertising; Public relations
• Online Access: Click Here to View Status and Holdings.

 For any owner, the margin between too little and too much advertising is very small. Too little can mean anonymity, an entrepreneur's nightmare. Too much means wasted time, energy, and money How to Advertise and Promote Your Small Business helps you find that profitable middle ground by showing how to capture the attention-and the business of customers through an adroit mixture of paid advertising and free publicity Drawing on case histories and the sound advice of business leaders and small business organizations, this systematic, step-by-step guide shows you how to choose the best media for your money, how to plan a promo tional campaign, and how to track its effectiveness through a variety of tests. It'll demonstrate the power of clear simple, no-nonsense advertis ing, the advantages of direct mail advertising for small businesses, and the ways you can make your business lack of size a distinct advantage when advertising against much larger companies. Even more, this hand book reveals how, through good community and media relations and good timing, you can enhance your advertising with free publicity and give your business a positive, profit-making public image that money just can't buy.