Advertising and communication management

Saved in:

Bibliographic Details
Main Author:	Ray, Michael L (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall 1981
Subjects:	Communication in marketing Advertising media planning Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-027968
005	201901716829
020	#	#	\|a 0130152307
040	#	#	\|a UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5823 \|b .R392 1982
100	1	#	\|a Ray, Michael L \|e author
245	1	1	\|a Advertising and communication management \|c Michael L. Ray
264	#	1	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1981
264	#	4	\|c ©1982
300	#	#	\|a xiii, 514 pages \|b illustrations \|c 25 cm
336	#	#	\|b rdacontent \|2 text
337	#	#	\|b rdamedia \|2 unmediated
338	#	#	\|b rdacarrier \|2 volume
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising media planning
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027968
964	#	#	\|c BOK \|d 01