Advertising and communication management

Advertising and communication management

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Bibliographic Details
Main Author: Ray, Michael L (Author)
Format: Unknown
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1981
Subjects:
Communication in marketing
Advertising media planning
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 514 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0130152307

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