MEDIA PLANNING A Practical Guide

'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.

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Bibliographic Details
Main Author:	Surmanek, Jim (Author)
Format:	Book
Published:	Lincolnwood, Ill. Crain Books 1985
Subjects:	Advertising media planning > United States
Online Access:	Click Here to View Status and Holdings.
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