MEDIA PLANNING A Practical Guide
'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.
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| Format: | Book |
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Lincolnwood, Ill.
Crain Books
1985
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| Online Access: | Click Here to View Status and Holdings. |
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Media planning a practical guide