MEDIA PLANNING A Practical Guide

MEDIA PLANNING A Practical Guide

Show other versions (3)

'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.

Saved in:
Bibliographic Details
Main Author: Surmanek, Jim (Author)
Format: Book
Published: Lincolnwood, Ill. Crain Books 1985
Subjects:
Advertising media planning > United States
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items