MEDIA PLANNING A Practical Guide
'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.
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| Format: | Unknown |
| Published: |
Lincolnwood, Ill.
Crain Books
1985
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-027942 | ||
| 005 | 2020010162212 | ||
| 020 | # | # | |a 9780844230467 |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5826.5 |b .S86 1985 |
| 100 | 1 | # | |a Surmanek, Jim |e author |
| 245 | 1 | 0 | |a MEDIA PLANNING |b A Practical Guide |c Jim Surmanek |
| 264 | # | 1 | |a Lincolnwood, Ill. |b Crain Books |c 1985 |
| 300 | # | # | |a xv, 165 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a 'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D. |
| 650 | # | 0 | |a Advertising media planning |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027942 |
| 964 | # | # | |c BOK |d 01 |
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Media planning a practical guide