Media planning a practical guide

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Bibliographic Details
Main Author: Surmanek, Jim
Format: Unknown
Published: Lincolnwood, Ill., U.S.A. Crain Books 1985
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Glossary/index": p. 156-165.
Physical Description:xv, 165 p. ill. 23 cm
ISBN:T000034939