Advertising a decision-making approach

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Bibliographic Details
Main Authors:	Patti, Charles H (Author), Frazer, Charles F (Author)
Format:	Unknown
Published:	Chicago Dryden Press 1988
Series:	The Dryden Press series in marketing
Subjects:	Advertising Advertising > Decision making
Online Access:	Click Here to View Status and Holdings.
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MARC


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005	201901516514
020	#	#	\|a 003071687X \|q hardback
040	#	#	\|a UiTM \|e rda
090	0	0	\|a HF5821 \|b .P27 1988
100	1	#	\|a Patti, Charles H \|e author
245	1	1	\|a Advertising \|b a decision-making approach \|c Charles H. Patti, Charles F. Frazer
264	#	1	\|a Chicago \|b Dryden Press \|c 1988
300	#	#	\|a xxxi, 590 pages. \|b some colour illustrations \|c 26 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
490	1	#	\|a The Dryden Press series in marketing
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|x Decision making
700	1	#	\|a Frazer, Charles F \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027914
964	#	#	\|c BOK \|d 01
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