Advertising a decision-making approach
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Main Authors: | , |
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Format: | Book |
Published: |
Chicago
Dryden Press
1988
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Series: | The Dryden Press series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-027914 | ||
005 | 201901516514 | ||
020 | # | # | |a 003071687X |q hardback |
040 | # | # | |a UiTM |e rda |
090 | 0 | 0 | |a HF5821 |b .P27 1988 |
100 | 1 | # | |a Patti, Charles H |e author |
245 | 1 | 1 | |a Advertising |b a decision-making approach |c Charles H. Patti, Charles F. Frazer |
264 | # | 1 | |a Chicago |b Dryden Press |c 1988 |
300 | # | # | |a xxxi, 590 pages. |b some colour illustrations |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a The Dryden Press series in marketing |
504 | # | # | |a Includes bibliographies and indexes. |
650 | # | 0 | |a Advertising |
650 | # | 0 | |a Advertising |x Decision making |
700 | 1 | # | |a Frazer, Charles F |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027914 |
964 | # | # | |c BOK |d 01 |