Advertising a decision-making approach

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Bibliographic Details
Main Authors: Patti, Charles H (Author), Frazer, Charles F (Author)
Format: Book
Published: Chicago Dryden Press 1988
Series:The Dryden Press series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-027914
005 201901516514
020 # # |a 003071687X  |q hardback 
040 # # |a UiTM  |e rda 
090 0 0 |a HF5821  |b .P27 1988 
100 1 # |a Patti, Charles H  |e author 
245 1 1 |a Advertising  |b a decision-making approach  |c Charles H. Patti, Charles F. Frazer 
264 # 1 |a Chicago  |b Dryden Press  |c 1988 
300 # # |a xxxi, 590 pages.  |b some colour illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a The Dryden Press series in marketing 
504 # # |a Includes bibliographies and indexes. 
650 # 0 |a Advertising 
650 # 0 |a Advertising  |x Decision making 
700 1 # |a Frazer, Charles F  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027914 
964 # # |c BOK  |d 01