Advertising a decision-making approach

Advertising a decision-making approach

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Bibliographic Details
Main Authors: Patti, Charles H (Author), Frazer, Charles F (Author)
Format: Book
Published: Chicago Dryden Press 1988
Series:The Dryden Press series in marketing
Subjects:
Advertising
Advertising > Decision making
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxi, 590 pages. some colour illustrations 26 cm
Bibliography:Includes bibliographies and indexes.
ISBN:003071687X

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