Creative strategy in advertising

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Bibliographic Details
Main Author:	Jewler, A. Jerome (Author)
Format:	Book
Language:	English
Published:	Belmont, Calif. Wadsworth 1985
Edition:	Second Edition
Series:	Wadsworth series in mass communication
Subjects:	Advertising copy Advertising layout and typography
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Jewler, A. Jerome \|e author
245	1	1	\|a Creative strategy in advertising \|c A. Jerome Jewler
250	#	#	\|a Second Edition
264	#	1	\|a Belmont, Calif. \|b Wadsworth \|c 1985
300	#	#	\|a xvi, 304 pages \|b illustrations \|c 24 cm
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338	#	#	\|a volume \|2 rdacarrier
490	1	#	\|a Wadsworth series in mass communication
504	#	#	\|a Includes bibliographical references (p. 293-294) and index
650	#	0	\|a Advertising copy
650	#	0	\|a Advertising layout and typography
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