Creative strategy in advertising
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif.
Wadsworth
1985
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| Edition: | Second Edition |
| Series: | Wadsworth series in mass communication
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 304 pages illustrations 24 cm |
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| Bibliography: | Includes bibliographical references (p. 293-294) and index |
| ISBN: | 0534038794 |
Creative strategy in advertising