Advertising writing putting creative strategy to work

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Bibliographic Details
Main Author: Hafer, W. Keith
Other Authors: White, Gordon E
Format: Book
Published: St. Paul West Pub. Co. 1982
Edition:2nd ed
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Description
Item Description:Includes index.
Physical Description:xi, 330 p. ill. 26 cm
Bibliography:Bibliography: p. 321-322.
ISBN:0314632468