When advertising tried harder. THE SIXTIES: THE GOLDEN AGE OF AMERICAN ADVERTISING
First edition. A benchmark study of what many experts consider to be the golden age of creativity in American advertising, which underwent as complete a transformation as any industry in America. Illustrations of more than 100 of the best ads, commercials, and campaigns, including several by Bill Be...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York City, N.Y.
Friendly Press
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5813.U6 |b D63 1984 |
| 100 | 1 | # | |a Dobrow, Larry |e author |
| 245 | 1 | 1 | |a When advertising tried harder. |b THE SIXTIES: THE GOLDEN AGE OF AMERICAN ADVERTISING |c by Larry Dobrow |
| 264 | # | 1 | |a New York City, N.Y. |b Friendly Press |c 1984 |
| 300 | # | # | |a 205 pages |b some colour illustrations |c 32 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index. |
| 520 | # | # | |a First edition. A benchmark study of what many experts consider to be the golden age of creativity in American advertising, which underwent as complete a transformation as any industry in America. Illustrations of more than 100 of the best ads, commercials, and campaigns, including several by Bill Bernbach, founder of Doyle Dane Bernbach and generally regarded as the father of the movement |
| 650 | # | 0 | |a Advertising |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027906 |
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Advertising age the principles of advertising at work