STRATEGIC ADVERTISING CAMPAIGNS
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Main Author: | |
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Other Authors: | , |
Format: | Manuscript Book |
Language: | English |
Published: |
Chicago, IL
Crain Books
1984
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Edition: | Second Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xii, 532 pages illustrations 25 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0872510891 |