STRATEGIC ADVERTISING CAMPAIGNS
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL
Crain Books
1984
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 532 pages illustrations 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0872510891 |
Strategic advertising campaigns