Essentials of media planning a marketing viewpoint

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Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	Unknown
Published:	Chicago Crain Books 1986
Subjects:	Marketing Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0872510190
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .B37 1986
100	1	#	\|a Barban, Arnold M.
245	1	0	\|a Essentials of media planning \|b a marketing viewpoint \|c Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek
260	#	#	\|a Chicago \|b Crain Books \|c 1986
300	#	#	\|a viii, 86 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Advertising media planning
700	1	#	\|a Cristol, Steven M.
700	#	#	\|a Kopec, Frank J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027886
964	#	#	\|c BOK \|d 01
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