ADVERTISING
This short, practical volume provides a realistic look at the world of advertising -- from market research and advertising design, to radio and TV, copywriting, and direct mail.
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Reston, Virginia
Reston Publishing Company
1980
|
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-027882 | ||
| 005 | 20190241251 | ||
| 020 | # | # | |a 0835900487 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5823 |b .N65 1980 |
| 100 | 1 | # | |a Norris, James S. |d 1915- |e author |
| 245 | 1 | 1 | |a ADVERTISING |c JAMES S.NORRIS |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a Reston, Virginia |b Reston Publishing Company |c 1980 |
| 264 | # | 4 | |c ©1980 |
| 300 | # | # | |a xii, 484 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographies and index. |
| 520 | # | # | |a This short, practical volume provides a realistic look at the world of advertising -- from market research and advertising design, to radio and TV, copywriting, and direct mail. |
| 650 | # | 0 | |a Advertising |z United States |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027882 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Advertising 
Advertising