ADVERTISING

ADVERTISING

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This short, practical volume provides a realistic look at the world of advertising -- from market research and advertising design, to radio and TV, copywriting, and direct mail.

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Bibliographic Details
Main Author:	Norris, James S. 1915- (Author)
Format:	Unknown
Language:	English
Published:	Reston, Virginia Reston Publishing Company 1980
Edition:	THIRD EDITION
Subjects:	Advertising > United States Advertising
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	This short, practical volume provides a realistic look at the world of advertising -- from market research and advertising design, to radio and TV, copywriting, and direct mail.
Physical Description:	xii, 484 pages illustrations 24 cm
Bibliography:	Includes bibliographies and index.
ISBN:	0835900487