THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION

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Bibliographic Details
Main Author:	Broadbent, Simon
Format:	Book
Published:	Lexington, Mass. Lexington Books 1988
Subjects:	Advertising > Financial services industry Advertising media planning Advertising > Costs
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0669181390
090	0	0	\|a HF5826.5 \|b B76 1988
100	1	#	\|a Broadbent, Simon
245	1	4	\|a THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION \|c Simon Broadbent
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1988
300	#	#	\|a xiii, 235 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 223-232.
650	#	0	\|a Advertising \|x Financial services industry
650	#	0	\|a Advertising media planning
650	#	0	\|a Advertising \|x Costs
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027873
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam