THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION

THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION

Saved in:
Bibliographic Details
Main Author: Broadbent, Simon
Format: Book
Published: Lexington, Mass. Lexington Books 1988
Subjects:
Advertising > Financial services industry
Advertising media planning
Advertising > Costs
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Includes index.
Physical Description:xiii, 235 p. ill. 25 cm
Bibliography:Bibliography: p. 223-232.
ISBN:0669181390

Similar Items