THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION

THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION

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Bibliographic Details
Main Author: Broadbent, Simon
Format: Unknown
Published: Lexington, Mass. Lexington Books 1988
Subjects:
Advertising > Financial services industry
Advertising media planning
Advertising > Costs
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:xiii, 235 p. ill. 25 cm
Bibliography:Bibliography: p. 223-232.
ISBN:0669181390

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