Herschell Gordon Lewis on the art of writing copy
This edition of this book--the third--is the best yet. It is the author's 26th book and has long been regarded as his Masterworkcalled `the magnum opus by one of the Master Copywriters of the past 50 years," by H. Robert Weintzen, President and CEO of the Direct Marketing Association. In...
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| Format: | Book |
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Englewood Cliffs, N.J.
Prentice-Hall
1988
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| Online Access: | Click Here to View Status and Holdings. |
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Herschell Gordon Lewis on the art of writing copy