STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations

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Bibliographic Details
Main Author:	Bogart, Leo (Author)
Format:	Book
Language:	English
Published:	Chicago, IL Crain Books 1984
Edition:	Second Edition
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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245	1	0	\|a STRATEGY IN ADVERTISING \|b Matching Media and Messages to Markets and Motivations \|c Leo Bogart
250	#	#	\|a Second Edition
264	#	1	\|a Chicago, IL \|b Crain Books \|c 1984
264	#	4	\|c ©1984
300	#	#	\|a xiii, 406 pages \|c 24 cm
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504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Advertising
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