OTTO KLEPPNER'S ADVERTISING PROCEDURE

This book is designed to introduce students to the principles and procedures of advertising that will promote a product in the most meaningful and efficient manner. This edition has taken a perspective of advertising for the 1980s and be- yond. Advertising is discussed within the new competitive en...

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Bibliographic Details
Main Authors:	Kleppner, Otto 1899- (Author), Verrill, Glenn (Author), Russell, Thomas 1941- (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ Prentice Hall 1983
Edition:	EIGHTH EDITION
Series:	The Prentice-Hall series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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