OTTO KLEPPNER'S ADVERTISING PROCEDURE
This book is designed to introduce students to the principles and procedures of advertising that will promote a product in the most meaningful and efficient manner. This edition has taken a perspective of advertising for the 1980s and be- yond. Advertising is discussed within the new competitive en...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1983
|
| Edition: | EIGHTH EDITION |
| Series: | The Prentice-Hall series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Otto Kleppner's ADVERTISING PROCEDURE