Creative advertising theory and practice

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Bibliographic Details
Main Author:	Moriarty, Sandra Ernst
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1986
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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001	wils-027736
005	20228615328
020	#	#	\|a 0131889478 (hbk.)
090	0	0	\|a HF5821 \|b .M62 1986
100	1	#	\|a Moriarty, Sandra Ernst
245	1	0	\|a Creative advertising \|b theory and practice \|c Sandra E. Moriarty
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1986
300	#	#	\|a ix, 372 p. \|b ill. \|c 25 cm.
504	#	#	\|a Includes bibliographies and index
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027736
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|