Creative advertising theory and practice
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 372 p. ill. 25 cm. |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0131889478 (hbk.) |
Creative advertising theory and practice