Advertising planning, implementation & control
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western Pub. Co.
1986
|
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000caa a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-027733 | ||
| 005 | 2023721152414 | ||
| 008 | t1986 -US a## ##001 ##eng#D | ||
| 020 | # | # | |a 0538195908 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a ENGLISH |
| 090 | 0 | 0 | |a HF5823 |b .N84 1986 |
| 100 | 1 | # | |a Nylen, David W |e author |
| 245 | 1 | 1 | |a Advertising |b planning, implementation & control |c David W. Nylen |
| 250 | # | # | |a Third Edition |
| 264 | # | 1 | |a Cincinnati |b South-Western Pub. Co. |c 1986 |
| 264 | # | 4 | |c ©1986 |
| 300 | # | # | |a vii,700 pages |b colour illustrations |c 24cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027733 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| |
Advertising planning, implementation, & control