Advertising planning, implementation & control
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western Pub. Co.
1986
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographies and index. |
|---|---|
| Physical Description: | vii,700 pages colour illustrations 24cm |
| ISBN: | 0538195908 (hardback) |
Advertising planning, implementation, & control