Advertising management

Saved in:
Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Myers, John G.
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice-Hall 1975
Series:Prentice-Hall international series in management
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvi, 612 p. ill. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0130159743 (hbk.)
9780130159748 (hbk.)