THE IMAGE-MAKERS SECRETS OF SUCCESSFUL ADVERTISING
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
New York, N.Y.
Times Books
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 242 pages 24 cm |
|---|---|
| Bibliography: | Includes bibliographical pages 223-232 and index |
| ISBN: | 0856138266 |
Advertising a behavioral approach for managers