Direct marketing strategy, planning, execution
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1986
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xxiii, 445 p. ill. 24 cm |
| ISBN: | 0070460248 |
Direct marketing