Global marketing management

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Bibliographic Details
Main Author:	Keegan, Warren J
Other Authors:	Keegan, Warren J.
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1989
Edition:	4th ed
Series:	The Prentice-Hall series in marketing
Subjects:	Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-027323
005	2023813144326
020	#	#	\|a 0133572609
082	1	#	\|a 658.8/48 \|2 19
090	0	0	\|a HF1009.5 \|b .K39 1989
100	1	#	\|a Keegan, Warren J
245	1	0	\|a Global marketing management \|c Warren J. Keegan
250	#	#	\|a 4th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1989
300	#	#	\|a xvi, 783 p. \|b ill. \|c 25 cm
440	#	#	\|a The Prentice-Hall series in marketing
490	1	#	\|a The Prentice-Hall series in marketing
500	#	#	\|a Rev. ed. of: Multinational marketing management. 3rd ed. c1984.
504	#	#	\|a Includes bibliographies and indexes.
526	0	#	\|a AGR753 \|b AT733 \|5 AT
526	0	#	\|a International Agricultural Commodity Marketing \|b Master Of Science (Agribusiness) \|5 Faculty of plantation and agrotechnology
650	#	0	\|a Export marketing \|v Case studies \|x Management
650	#	0	\|a Export marketing \|v Case studies \|x Management
700	1	#	\|a Keegan, Warren J. \|t Multinational marketing management
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027323